fidel
"the modern man"
Logo design, logo re-design, website,
Logo design, logo re-design, website,
The modern man club
The Brief:
We were contacted by Fidel, also known as the The Modern Man Coach. He works predominantly with men to create positive mindsets and help them be the best
they can be. Fidel was launching several new courses, and a book, and wanted a new website to showcase it all, and provide a base for his ongoing work. As well as a website, he needed several logos, as well as a re-design of his old logo.
We had a couple of online meetups to discuss the project and to get a feel for what Fidel wanted to say to his clients. We talked about colour schemes, imagery he had in mind, his work and his clients, to get a real idea about how the project should go. We started with the re-design. The old logo needed a freshen up and needed to tie in with the other aspects of the brand. We created this more stylised version of the old logo to really update and breath life into it.
kings club - gold standard
The Kings Club, an off-shoot of the Council Of Kings, was a shorter course, but still maintained the key elements of the Council Of Kings. It needed to have the same logo as the council of kings, but at the same time, Fidel wanted it to be a gold standard, he literally wanted a gold look to the overall look. We played around with a few concepts before we settled on this gold leaf look, with a deep brown detailing.
We created alternative versions of the logo to enable it to be used interchangeably.
The council of kings
The Council Of Kings logo, as the signature course, needed to carry a similar colour scheme to the man brand, as well as the stag symbolism, but it had to also be able to stand alone as its own brand. We set to work creating the crown logomark, which carries across the stag antlers and stag head to ensure it tied in nicely with the main Modern Man logo.
The website
The website needed to be a clean and simple site, that provided a showcase for Fidels work & courses. We created a slick, modern site that did just that. Check it out at https://fidelbeauhill.com/
Further
design elements - signature banner concepts
