dont feel guilty
"an ethical clothing brand"
Logo design
Logo design
dont feel guilty: logo design
The Brief:
To design a logo for a new clothing brand that sources ethical and environmentally friendly outdoor garments.
The brand DFG is aimed at the outdoors pursuits market. It features rugged clothing that is ethically sourced. We ctraed the DFG logo, by taking inspiration from climbing equipment, and in particular, the caribiners used by climbers to clip onto their ropes.
The chunky, stylised vertical logotype, has an almost military and hard wearing look to it, that echoes the profile of a carribiner.
Colour Scheme
The DFG colour scheme uses a 2 colour pallette, that has a real outdoors, rugged look to it.
A cool clothing brand
The logo looks great on a wide variety of clothing and can be adapted to suit.
logo variations
The logo is very versatile and is able to adapt easily to suit the colour and style of the garments.
