grow,gather,give
Helping kids craft in the heart of nature
Logo design & brand mascot
Logo design & brand mascot
grow,gather,give: logo with the heart of nature
The Brief:
We were approached by Nicola from "Grow,Gather,Give" who had created a series of nature inspired craft boxes for kids. She needed a logo, as well as a brand character and box packaging design, which could be used to market the project and sell her nature craft kits.
The idea being that the boxes teach children all about foraging in nature, and using what they find, in a series of craft activities. So not only does it encourage children to be aware of, and explore their natural environment, it also teaches them to respect nature and use their imagination in their creations, whilst providing practical tasks to keep their hands and minds occupied.
Nicola needed both the logo and the mascot to reflect this close relationship with nature, whilst also being child friendly. We got to work coming up with various concepts which would enable the brand to grow, and tell the story of Grow, Gather, Give. This idea of Growth, lies at the heart of the brand imagery.
The colour scheme had to be inspired by nature, so we used earthy tones of browns and greens.
The logo uses a hand painted scribble effect to create the illusion of digging in the dirt and scrawling words with the mud. We also took inspiration from the rings of a tree when creating the "heart of nature" The "sapling" element, was all about the nurturing aspect of young minds. A literal and metaphorical symbolismn of growth and our connection to nature.
fora-jin: the spirit of nature - brand mascot
Ancient guardian of the forest, Protector of nature and all things wild, and glows with the vitality of life. Fora is an un-tamed Jin spirit who brings light to dark places, and helps young seedlings to grow and thrive.
The concept for Fora-Jin, was born by word play of the core elements of the brand, the foraging aspect, but also we researched folklore from the uk and beyond. We wanted a spirit character, who would embody the wild of nature, it couldn't be frightening or imposing, but more act as a guardian of the natural world. We researched various stories of forest sprites, spririts, nymphs and dryads, until we eventually settled on the Jinn, a wild untamed force of nature who posesses a very ancient magic. This concept formewd the perfect basis for Fora, he was to be a powerful, magical being, who would take on an almost super hero quality to make him relateable and able to exist and be relevant in a timeless way.
The heart of nature
Glowing with the vitality of life, and pulsing with the raw power of the wild wood, the "Heart Of Nature" is the source of Fora's power. The heart of nature concept was created as an article of power in and of itself. It enables us to weave a deeper element and allows for some very strong storytelling and growth of the brand.
The heart of nature is based around the rings of a tree. This design element allows it to be used in a wide range of practical uses, from stickers and badges to mugs and a whole range of other items.
Further
design elements
